Sunday, December 18, 2005
Oh my goodness. Check out this initiative to screen webcasts of surgery in a bid to attract patients. It's the 'live' bit that makes me feel queasy. If it were a straightforward advertisement it would be slightly less objectionable, but by making it 'live' it plays on the edginess of the potential for procedures to go wrong. The pressure of having to 'perform' on the part of the surgeons might compromise patient care if there are unexpected complications. The theatre (more aptly named than ever) will sport advertising logos. Conflict of interest anyone?